Hi, I'm Alex Abad, founder of the Tower60 Foundation. Our mission is simple…to be a fervent force in giving and goodwill.

Giving is the key to success, fulfillment, and a life of prosperity. Giving is not just about making a donation. It is about making a difference. This is the goal of the Tower60 Foundation...to make a difference and to continue making a difference in bigger broader ways.

Residing and working in the El Segundo Community is a great honor for me and my family. I cherish the professional and personal relationships I’ve established over the years. Our quaint beach community has given me so much. Finding a way to give back was the least I could do.

In 2019, my team and I set our focus towards raising tens of thousands of dollars for charity. I’m proud that 100% of the proceeds were donated to well deserving charities.

The success of our charitable experience encouraged me to formalize a foundation focused exclusively on giving back and goodwill...I’m proud to announce the establishment of the Tower60 Foundation.

El Segundo’s Tower60 lifeguard station has stood as a symbol of hope and helpfulness at El Segundo Beach and I am honored to appoint Tower60 as the official Foundation that serves as the goodwill ambassador for my mission.